“ Good design's power to change the world | 2023 The International Automobile Design Forum and the 10th Anniversary of Geely Design” was successfully held in Shanghai in early December. Wang Yun, Dean of the School of Industrial Design of the Chinese Academy of Fine Arts, was invited to participate in the forum, with Tan Jianrong, Academician of the Chinese Academy of Engineering, Liu Ning, President of the China Industrial Design Association, Wang Shouzhi, tenured professor of the American Art Center School of Design, and an internationally renowned automotive designer Marcello Gandini、 Professor He Renke of the School of Design and Arts of Hunan University, Song Xiewei, Dean of the School of Design of the Central Academy of Fine Arts, and a well-known Japanese designer Atsuhiko Yamada、《Auto&Design》 Editor-in-chief Silvia Baruffaldi、 Xu Liaoyuan, Dean of the School of Art and Design of Geely College, and Geely Automobile Group CEO Gan Jiayue and Chen Zheng, vice president of Geely Automobile Group, have carried out in-depth brain power stimulation around issues such as how "good design" can change the world under the wave of smart electricity, and jointly building a "innovation training system" for Chinese design talents.

《 China Automobile Design Discourse System White Paper (First Edition)" released

This forum released the first white paper on the design discourse system in China's automotive design industry. The design white paper lasted for three months and was jointly completed by Professor Wang Yun, the teachers and students of the Smart Travel Design Research Group of the School of Industrial Design of the China Academy of Fine Arts, and jointly completed it with the Geely Design Team. Faced with the great changes that have not been seen in a century, at the moment when China's new energy vehicle production and sales number one in the world for eight consecutive years, the research team has been intertwined with technology and culture from practical analysis to theoretical thinking. DNA The double helix structure is the axis of designing the sundial, and creatively proposes a four-wheel drive super-body system of thought and theoretical system, classical Chinese and knowledge system, visual and expression system, scene and interaction system, striving to improve the system innovation capabilities from a single point breakthrough, and then construct a Chinese automobile design discourse system from the perspective of global competition, providing Chinese people and the world with Chinese wisdom and Chinese solutions. Professor Wang Yun "Super Body" V1.0—— The wonderful report of the White Paper on the Discourse System of China Automobile Design has received high attention and praise from the guests and online audiences. It also provides our institute's smart travel design major with a research case and sample for the contemporary automobile design system driven by Chinese culture as the core.

Wang Yun, Dean of the School of Industrial Design of China Academy of Fine Arts, releases a design white paper

Geely Automobile Group CEO Gan Jiayue

“ Behind the good design is the strong national strength, technical confidence, cultural confidence and the ultimate aesthetic confidence. At a time when China's industrialization process is accelerating its transformation and upgrading to intelligence, high-end and green, the establishment of the "China Automobile Design Discourse System" is of far-reaching significance for empowering brands to move forward, driving industrial innovation and development, and enhancing the global influence of Chinese automobile brands.

Liu Ning

In his speech, President Liu Ning said that my country's new energy vehicle design is no longer just the design of a single vehicle model, but the design of the entire system, the entire value chain, and the entire industrial chain. China's design will send the strongest voice of the new era to the world from smart new energy vehicles. In the era of information intelligence, design will uphold the brilliance of human wisdom and complement technology and intelligence, empower more vigorous industrial vitality through design and create a better future through design.

Tan Jianrong

Academician Tan Jianrong delivered a keynote speech on "Positive Design and Innovative Design for the Automobile Industry: Key Technologies and Development Trends". He proposed: "Only through design can we master the core technologies of the industry, expand new markets, and shape new brands. If Chinese products want to form Chinese brands, they must be extended through innovative design to extend our industrial chain, realize the transformation and upgrading of enterprises, and reflect the added value of the products. ”

Chen Zheng

In his keynote speech, Vice President Chen Zheng proposed: "This forum brings together top wisdom and shares insights. One sentence of proverbs allows us to see a difficult but correct 'way to design truth'. Geely Galaxy E8 It is the path that Geely Design has breached - not to compromise with existing conditions, constantly fight against the entropy increase of design, and find beautiful order in a disorderly pattern. China's new energy market is a high-quality soil for the birth of good design and a high-value design hatchery that is worth looking forward to in the future. Today, China's new energy design development is in a time, place, and people, and everything is ready. China Automobile is now the best time to build a Chinese design discourse system. ”

Liu Ning, President of China Industrial Design Association

Tan Jianrong, Academician of the Chinese Academy of Engineering

Chen Zheng, Vice President of Geely Automobile Group

At this forum, design academic celebrities from domestic key art colleges will work together to promote the deep integration of industry, education, research and application, and achieve the "acceleration" of independent training of talents in the "new Chinese design paradigm". Professor Wang Yun has been committed to local design experiments from an international perspective, and discusses how to understand the topic of design talent cultivation and systematic innovation in the era of intelligent electrification.

Professor Wang Yun believes that this is a major proposition of an era, especially in a dynamic society, it is difficult to talk about the system. In the new era of rapid development, returning to the terminal of talent training, thinking from a longer-term perspective, taking four years, five years or ten years as a round as the logic of talent training. Can the knowledge and skills taught today be in line with our society and economy in a few years? At the same time, as an academic school, there must be a system, so talent training and systematic innovation need to be grasped both, the system structure must be established, and it must be full of flexibility. He believes that flexibility has two ends: one end is the scientific and technological revolution and industrial transformation at the forefront of industrial development, and talent training and system innovation must be connected with this. The other end is the talent itself, what is the core ability of a designer?

Theme Roundtable: Good design, how to change the world

Academic roundtable: jointly building the "innovation training system for Chinese design talents」

At this forum, the China Academy of Fine Arts won the Outstanding Contribution Award for Design Talent Cultivation and the Best Aesthetic Yuji Pioneer Award. Excellent Chinese companies such as Geely Design have always focused on expanding corporate innovation reserves and cultivating the future new force of China's automobile design. Through the cooperation between the Industrial Design College of China Academy of Fine Arts and Geely Design, we will jointly discuss more new potential and new significance of "good design" under the new wave, and also propose "good design" to the world's automobile development process, and share the beauty and create a future!

China Academy of Fine Arts won the Outstanding Contribution Award for Design Talent Training

China Academy of Fine Arts won the Best Aesthetic Yuji Pioneer Award

Editor: Wang Xiaoxiao

Editor: Dai Junhao, Huang Shiming

Review: Wu Yichen

Submission email: SID@caa.edu.cn